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Brands and the Philosopher’s Stone

So which may be the quintessence for a brand? The Brandy event was born right with the goal of seeking it, together, by bridging different experiences, viewpoints and paths. Perhaps we’ll never get to know it, but at least we’ll try to enjoy the journey.

Intelligent brands?

How many types of intelligence exist? Gardner proved that there is not just one kind of intelligence only – that is the logical-mathematical type usually measured by the well known IQ – but rather multiple kinds (linguistic, spatial, musical, interpersonal etc.).