2017 Agenda

Wednesday October 18th

WEDNESDAY OCTOBER 19th

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WEDNESDAY OCTOBER 18th

WEDNESDAY OCTOBER 18th
9:00am-12:00pm
CEO Dialogue - Brand as a lighthouse for a transformation in a market leader
Event on invitation organized by
Institute of Brand Logic

Agenda

Sala Donde
WEDNESDAY OCTOBER 18th
9:30am-1:30pm
B2B Digital Day
Event on invitation organized by 
Marketing Arena

Agenda

Sala Boreale
WEDNESDAY OCTOBER 18th
10:30am-12:45pm
BRAND STRATEGY & BEYOND
Brand Strategy is not what it used to be
President, Quintegia
Director, Brandy
Curator, Retronaut
Colorizer, The Paper Time Machine
CEO, Homepal.it
Equity Partner & Managing Director , VALUE LAB
CEO, Miroglio Fashion

Agenda

Sala Atlantica
WEDNESDAY OCTOBER 18th
10:30am-11:15am
Understanding the consumer decision journey sfidando le consuetudini
Event organized by Quantcast
General Manager, Quantcast Italia

Agenda

Sala Cobalto
WEDNESDAY OCTOBER 18th
1:00pm-1:30pm
FEARLESS BRANDS
Successful and Brave Companies from Northeastern Italy
Author of Impavidi Veneti
CEO, Gruppo Pedon

Agenda

Sala Cobalto
WEDNESDAY OCTOBER 18th
2:00pm-3:30pm
BRANDS & HUMANS
Because the World does not yet belong to Robots
Author of I solitari
CEO, Antress Industry (MANILA GRACE)
Creator, FiordiRisorse
CEO, Lumberjack
President, Quintegia
Director, Brandy

Agenda

Sala Atlantica
WEDNESDAY OCTOBER 18th
2:00pm-3:15pm
BRANDYSTORMING //
BRAND SPACES & RETAIL BRANDING
2day-2-2022
Finding the Right Soul for Spaces
Founder, Architectours.it
Creative Director, Visual Display Brand+Interior Design Company

Agenda

Sala Boreale
WEDNESDAY OCTOBER 18th
2:00pm-3:30pm
BRANDS & ENGAGEMENT
The rules of Emotional Engagement
Senior Digital Marketing Manager, MSC Cruises
General Manager, Quantcast Italia
Marketing Director , Miele
Co-founder & CTO, Europeana Fashion International Association

Agenda

Sala Cobalto
WEDNESDAY OCTOBER 18th
4:00pm-5:10pm
BRANDS 2022
Today is Tuesday October 18th, 2022. What Happened to Brands from 2017 onwards?
Chief Digital Officer World Wide, Flos
Entrepreneur, investor and advisor in fashion and luxury industry, Inventae
Curator, Retronaut
CEO & Editor in Chief, FASHION Magazine
President, Quintegia
Director, Brandy

Agenda

Sala Atlantica
WEDNESDAY OCTOBER 18th
5:30pm-6:10pm
BRANDING IN 2017
From Positioning to Purpose
Chief Creative Officer, Ogilvy & Mather Italia

Agenda

Sala Atlantica
WEDNESDAY OCTOBER 18th
5:30pm-7:00pm
AESTHETICS
New Color Stories
in cooperation with 
IFDM | Il Foglio del Mobile
Publishing Coordinator , IFDM │ Il Foglio del Mobile
Color Designer & Vice President, Color Marketing Group
Presidente e Direttore Creativo, Kundalini
Colorizer, The Paper Time Machine

Agenda

Sala Cobalto
WEDNESDAY OCTOBER 18th
5:30pm-6:10pm
BRAND AND INNOVATION IN THE BUSINESS MODEL
Shifting the Focus from Product to Service
Managing Director, CucinaBarilla

Agenda

Sala Boreale
WEDNESDAY OCTOBER 18th
6:30pm-7:10pm
EDUCATED INNOVATION
Freeing the Innovation Potential through Collaboration
Coordinator & Innovation System Advisor, Vibram University
Author of Intelligenza Collaborativa

Agenda

Sala Atlantica
WEDNESDAY OCTOBER 18th
6:30pm-7:15pm
BRAND EXPERIENCE & LOYALTY
Avenues and Perspectives
General Manager, SKECHERS USA Italia

Agenda

Sala Boreale
WEDNESDAY OCTOBER 18th
7:15pm-9:00pm
Brandy Networking Cocktail

Agenda

Area Networking

THURSDAY OCTOBER 19th

THURSDAY OCTOBER 19th
10:15am-11:15am
How to turn companies into Sales Machines
Ability, method, tools: the sale as a science not an art
Event organized by Enigen Italia

Agenda

Sala Cobalto
THURSDAY OCTOBER 19th
10:30am-12:30pm
RETHINKING MADE-IN-ITALY
Brands at Work for new Avenues of Growth
President, Quintegia
Director, Brandy
Curator, Retronaut
Colorizer, The Paper Time Machine
Senior Strategist & Head of Influencer Marketing, BlogMeter
Marketing Manager, Fabi Spa

Agenda

Sala Atlantica
THURSDAY OCTOBER 19th
10:30am-12:30pm
Smartech Lab
Event organized by VALUE LAB with the collaboration of Microsoft, Cloudera, Stellar Loyalty, Wise Emotions, Touchware and Tinaba
Managing Director, VALUE LAB
Vice President, Seri Jakala
Chief Marketing Officer, Stefanel
CEO, Tinaba
Data Insight Product Marketing Manager, Microsoft
Industry Lead, Retail & CPG - Western Europe HQ, Microsoft
VP, Managing Director EMEA, Stellar Loyalty
Presales, Cloudera
Sales Director, Touchware
Co-Founder & CEO, Wise Emotions

Agenda

Sala Boreale
THURSDAY OCTOBER 19th
11:45am-12:30pm
Technology, creativity, human factor: the ingredients of a brand journey coherent and effective
Event organized by MailUp
Marketing Director, MailUp

Agenda

Sala Cobalto
THURSDAY OCTOBER 19th
1:30pm-2:30pm
BRANDS AND NEW CRAFTSMANSHIP
New combinations of Know-how and Lifestyle
Delegate, Occhialeria Artigiana
CEO, Food Brand
Co-founder, Beesness

Agenda

Sala Boreale
THURSDAY OCTOBER 19th
1:30pm-2:15pm
DISNEY AMONG SUPERBRANDS
With Great Powers Come Great Responsibilities
Editor & Promoter, Superbrands Italy
Vice President Disney Media Sales and Partnerships & Head of Marketing Healthy Living Business, The Walt Disney Company Italia

Agenda

Sala Atlantica
THURSDAY OCTOBER 19th
3:00pm-4:15pm
BRANDYSTORMING //
INTERNET OF BRANDS
The New Connectivity across Brands and Clients
Global Marketing Director, Arena Water Instinct
Key Account Manager, HiPay

Agenda

Sala Boreale
THURSDAY OCTOBER 19th
3:00pm-4:30pm
BRANDS ARE CONVERSATIONS
Listening, Community, Interaction
Composer and Music Consultant, Philip Abussi Music Composer and Licensing
Brand Director, THUN
Communication & External Relations Director, Collezione Peggy Guggenheim
Board Member, Teatro dell'Opera di Roma

Agenda

Sala Atlantica